Driving Retention Rate for Hotel Booking Site
To identify key factors in raising the user retention rate of a Taiwanese hotel booking site via analysis of over 200k booking orders throughout a two-year course.
Tea Company: Business Transformation Plan
To identify the potential STP for a tea company as well as the transformation plan via analyzing its customer base and the consumer profile of tea brewing in Taiwan.
Permission To Share: Optimize Pet Cam Footage Collection From Users
B2C problem optimization with data analysis – urging 300% more users to submit their pet-cam videos for marketing purposes via funnel analysis and a two-week A/B test.
Music Streaming Service Analysis on Young Users
Explore recreational preferences and music streaming behavior of the younger generation to optimize one current music streaming service, and to attract more users.
Hidden Heels: Universal Detachable Heels
A pair of universal heels that turn any flats into high heels, allowing young professional businesswomen to easily change styles for different occasions.